Viva Madison Avenue!
Comedy - Original
Longacre Theatre
Data not verified
- First Preview:
- Opening Date: April 6, 1960
- Closing Date: April 7, 1960
- Previews: 0
- Performances: 2
Playwright: George Panetta
Synopsis
George Panetta's comedy spoofs the changing advertising world of the late 1950s and early 1960s.
Opening Night Cast
| Mary Alice Bayh | Jane | |
| Jed Allan | The Stag | |
| Burt Berger | Head of Research | |
| Fred Clark | Ed Noone | |
| Robert Dowdell | Sandy Neal | |
| Paul E. Richards | Toro | |
| Edward Earle | Engineer | |
| Buddy Hackett | Joe Caputo |
Opening Night Production Credits
| George Panetta | Writer | |
| Aaron Frankel | Director | |
| William and Jean Eckart | Scenic Design | |
| Frank Thompson | Costume Design | |
| William and Jean Eckart | Lighting Design | |
| Dorothy Ross | Press Representative |
