Viva Madison Avenue!

Comedy - Original

Longacre Theatre

Data not verified
  • First Preview:
  • Opening Date: April 6, 1960
  • Closing Date: April 7, 1960
  • Previews: 0
  • Performances: 2

Playwright: George Panetta


George Panetta's comedy spoofs the changing advertising world of the late 1950s and early 1960s.


Opening Night Cast

Mary Alice Bayh Jane
Jed Allan The Stag
Burt Berger Head of Research
Fred Clark Ed Noone
Robert Dowdell Sandy Neal
Paul E. Richards Toro
Edward Earle Engineer
Buddy Hackett Joe Caputo
See Full Opening Night Cast

Opening Night Production Credits

  George Panetta Writer
  Aaron Frankel Director
  William and Jean Eckart Scenic Design
  Frank Thompson Costume Design
  William and Jean Eckart Lighting Design
  Dorothy Ross Press Representative
See Full Opening Night Production credits
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